Say hello to your editorial coach, visibility strategist, platform insider and personal cheerleader, all in one!
About Us
I am a seasoned content strategist, senior editor, and community-builder with more than a decade of experience leading high-impact storytelling at LinkedIn and major media platforms.
I played a key role in growing LinkedIn News Australia to over one million followers and developed flagship campaigns that engaged tens of thousands around the world. I combine deep expertise in workplace culture, caregiving, gender and diversity storytelling with sharp digital and broadcast production skills.
I know what makes good content. But more than that, I know what makes authentic content and how to connect with audiences to build trust, attract talent, drive business growth and start the conversations that matter.
I take pride in spotting emerging narratives, simplifying complex ideas and connecting with cultural and business leaders, and have built a platform as a trusted voice with a professional audience of over 34,000 followers and 116,000 newsletter subscribers — and counting.
Driven by a passion for purposeful storytelling, personal growth and access to opportunity, I deliver strategic vision, editorial insight and genuine encouragement to every client and collaboration.
When I’m not helping others grow their purpose-led brand and reach new audiences, I’m working @ juggling life with two young children (boys!) on Sydney’s leafy Lower North Shore.
Let’s create something great together!
Connect With Me
Working @ something and want to collaborate? Fill in a few details and I’ll be in touch soon. Can’t wait to hear what you’re working on.